The positioning statement that was most surprising for NOT yielding the highest AWARENESS with our target segment is C. Eco-friendly.
Before embracing the Eco-friendly positioning statement, the company has to show that it was not just adopting a marketing strategy that does not resonate with its internal environment.
In this regard, an Eco-friendly positioning statement should ensure that the company:
Question Options:
A. Fashionable
B. Cutting Edge
C. Eco-friendly
Thus, perhaps for failing to live the Eco-friendly mantra, the target segment did not show the highest awareness.
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