Equate, a brand of health and beauty care products, is available only at walmart stores. equate is a ____ brand. producer private distributor generic conglomerate
The answer to this question is that Equate is a private brand. Private brands are also known as Phantom brands. A private brand is a product or item that is manufactured for a specific retailer company. This product / item will be exclusively available in the market by using the brand name of the retailer or the retailer's chosen name for the product.