Respuesta :
Different types of customers are loyal customers, impulse customers, bargaining customers, and need based customers.
- Customers choice and preferences of buying products can vary according to the demands and choices of product, and reliability of producer.
- Loyal customers: These are those customers who made a commitment for buying of a specific product to the producer. Their frequency of buying products from the same producer is more.
- Marketing strategy: For loyal customers the producer tries to offer discounts and additional products so that the customer remain in engagement with the producer for long.
- Impulse customers: These customers simply browse products and services with no purchasing aim.
- Marketing strategy: These customers can be loyal customers if the products and services meet their expectation which is only possible when the marketer or producer validate that the product is of utmost quality by giving pre-trial before purchase.
- Need based customers: These customers need a specific product or services on emergency basis.
- Marketing strategy: Offering attractive discount can help in attracting these customers and preventing competition.
Learn more about customers:
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