Question

Which of the following options is false? a) The Servicescape [i.e., physical surroundings and environment] can influence perceived quality. b) The design of facilities is dependent entirely on the construction and operating costs of the facilities. c) A well-conceived Servicescape can communicate desired customer behavior. d) Servicescapes are important in their effect on customers as well as workers. e) Signage is an environmental dimension of the Servicescape.

Answer 1

Answer:

b) The design of facilities is dependent entirely on the construction and operating costs of the facilities.

Explanation:

Servicescape is defined as a model that emphasises the physical environment in which a service is delivered to customers. When a customer visits a store for example the servicescape is the impression that a customer gets about the service that a business will give.

It is the environment in which sellers and buyers interact, and products are used to facilitate the interaction and communicate service level.

The design of facilities is not entirely dependent on the construction and operating cost of facilities, but also on customer perception and behaviour.