The ethical climate of a business organization can make the difference between a successful venture and an unsuccessful one. In a 2007 article published in Financial Executive, contributing writer Cynthia Waller Vallario suggests that there may be a connection between how a business is perceived and its internal ethical climate. Improving the ethical climate of your own business "enhances and preserves its reputation, inspires loyalty and advertises that it has its ethics message right. It also fosters an ethical culture within the organization."