Question

Procter & gamble introduced old spice high endurance antiperspirant, targeted to teenage boys who don't watch much tv. p&g did grassroots marketing including handing out samples at skateboarding events and sponsoring a contest for high-school football player of the year. p&g emphasized which promotional element in this example?

Answer 1

Sales promotion. It is one of the five aspects of the promotional mix. (The other 4 parts of the promotional mix are advertising, personal selling, direct marketing and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.