Brian Ramsey owns a firm that develops and sells smartphone accessories. He is currently trying to grow his firm through strategic alliances and joint ventures. Brian is pursuing an External Growth Strategy.
External Growth strategy is a strategy used by many companies to expand their business through one of the many ways like Product Expansion, Market Expansion, Acquisitions, mergers, alliances, ventures, etc.
These expansion or growth strategies help organizations boost their businesses. They work with other companies either through ventures or acquisitions to have better business in the future.
