Question

Companies must periodically audit their​ brands'________, which might turn up brands that need more​ support, brands that need to be​ dropped, or brands that must be rebranded or repositioned because of changing customer preferences or new competitors.

Answer 1

Companies must periodically audit their​ brands' strengths and weaknesses, which might turn up brands that need more​ support, brands that need to be​ dropped, or brands that must be rebranded or repositioned because of changing customer preferences or new competitors.