Suppose a restaurant offers breakfast options 24-hours a day, however, none of the competition even offers breakfast options. this would be an example of a(n) _____ benefit.
I would call this breakfast option a stand-alone benefit not prompted by the offers of other restaurants but probably prompted by the desire to offer something entirely new to the clientele and be a trailblazer type offer which could put that restaurant well ahead of other ones that had no breakfast option.
