Respuesta :
Promotion elements of the marketing mix provides information to consumers.
One of the four pillars of marketing is promotion. The corporation has influence over the components of the marketing mix.
Businesses can use one or more of these five promotional alternatives:
1. advertising,
2. personal selling,
3. public relations,
4. sales promotion
5. direct marketing.
Advertising, sales promotion, and public relations, three of the five promotional factors, are frequently cited as using mass selling. Mass selling is the promotional strategy that contacts large groups of potential customers rather than getting in touch with each one one-on-one.
Customized communication between a vendor and a potential customer is used in personal selling and direct marketing. Face-to-face interactions, phone calls, and interactive computer communication can all be used for personal selling. Additionally, communications tailored to particular clients are used in direct marketing.
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