Respuesta :
Sustainable marketing is a holistic approach that represents a fundamental shift in the way a firm markets its products.
What is Sustainable marketing?
Sustainable marketing is the process of producing, disseminating, and providing value to customers while preserving or enhancing both natural (resources provided by nature) and human resources provided by people, capital.
For instance, a corporation might promote a product as being manufactured from recycled materials if clients appreciate its eco-friendliness.
A corporation may promote a product as being simple to use and time-saving if clients value the potential of the product to save them time.
Sustainable marketing is effective because it upholds the fundamental principles that your company and its stakeholders genuinely cherish, such as social justice, resource security, environmental wellness, and human health.
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