It simulates exhibitor decisions using a discrete time survival model with random effects.
Do movie reviews affect how long a film stays on screen?
- The results show that a film with exceptional ratings has a larger chance of staying in a cinema for longer than one with poor, fair, or good reviews even after controlling for the previous week's box office.
- The authors examine how reviews affect box office performance and how money and stars might be able to lessen the effects.
- A movie is a typical example of an experience good; the consumer cannot accurately evaluate the good's utility until after consumption.
- Critical reviews offer this kind of information, so it is reasonable to assume that they will influence moviegoers' choices.
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