Question

using a price skimming strategy, apple stakes out a price and then maintains and defends that price by significantly increasing the value of their products in future iterations. apple gives priority to profits over market share, making people starve for the new upgraded product. apple's price skimming strategy is most often used for a new product when

Answer 1

Apple's price skimming strategy is most often used for a new product when the product is perceived by the consumer as having unique advantages.

What is the price skimming strategy?

It corresponds to a technique used by companies to raise the price of a new product on the market while it is still the only one available and, after the entry of new competing products, reduce the price, changing the consumer's perception.

Therefore, the price skimming strategy helps in the psychosocial perception of the target public of a company that chooses to consume a product of a brand in relation to its competitors because it is perceived as having greater value and having a competitive price.

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