Question

bobby flay is a popular celebrity chef who is famous for his use of the grill to create his signature dishes. recently, bobby flay debuted a line of grilling accessories and believes these products will be successful because he has a loyal following among men aged 30 to 60. what type of segmentation is utilized for this new line of grilling accessories?

Answer 1

Demographic type of segmentation is utilized for this new line of grilling accessories.

What is segmentation?

To segment, industry is to break it into identifiable, operable, productive, and segmented pieces that have room for expansion. Due to limitations on time, money, and labor, a corporation would be capable of reaching the overall economy.

As there is some kind of segmentation that is being gone on regarding the grill and its use of it. It will be most preferable that Bobby flay has chosen a particular kind of group that will be more suitable for this kind of line. This is usually due to the demographic limitation of a particular group.

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