A differentiator has the advantage of option (d) selling on non-price factors, such as design or customer service.
A differentiator is a feature of your business that sets it apart from your main rivals and gives it an edge over them in the eyes of your target market.
Holistic differentiators are the features that your business provides that many of its rivals in the market do not, such as a truck fleet, firm size, or general dependability. How could your company's fleet differentiate itself from the others on the road by offering your customers new value despite the fact that the majority of your competitors may have truck fleets? These are frequently disregarded as being merely standard operating procedures, but by taking the time to acknowledge them, your organization can uncover new chances for innovation.
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