The sandwich shop is using a form of direct marketing.
What is marketing strategy?
A marketing strategy is a company's overarching plan for connecting with potential customers and persuading them to purchase its products or services. A marketing strategy should include the value proposition of a company, key brand messages, details on customer target demographic trends, and other crucial elements. The four Ps of marketing—product, price, place, and promotion—are covered in-depth in a marketing strategy. The company's value proposition, which explains to customers just what company stands for, how something operates, and why it merits their business, should be the focal point of a clear marketing strategy. This gives marketing teams a blueprint to use as they develop initiatives for all of the company's goods and services.
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