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When a firm centralizes the most valuable resources, but decentralizes others in order to achieve level of localization, it is referred to as international vision.

A product or service is localized when it is modified to match the "look-and-feel" requirements of a target population or a specific language, culture, or demographic.

A localized service or product has been effective when it looks to have grown out of the community. Examples of localization include turning British English's z's to s's. In addition to idiomatic language translation, factors like time zones, money, holidays, regional color sensitivities, translation of product or service names, gender roles, and geographic allusions must all be taken into account. Automatic language translation can occasionally make language translation—a crucial component of localization—easier. To fine-tune text for syntax and idiom, though, more effort is typically required.

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