Henry considered only two features to finally select the laptop he wanted to buy: the efficiency of the CPU and the capacity of the hard disk drive. these features represent the determinant criteria.
Determinant criteria is the criteria that are most carefully considered and directly related to the actual choice that is made.
It's the main reason for customers to buy. Businesses try to identify the primary factor or determining characteristic, that prompts a consumer to buy at different points during the purchasing process because goods and services have a variety of benefits people desire.
Determinant attributes are those that truly influence the buyer's decision on which service to purchase. It's not necessary for a decisive feature to be the most significant one, but it must be the one that the consumer eventually uses to differentiate between different service offerings.
The efficiency of the CPU and the capacity of the hard disk drive are the attributes that differentiate a laptop/ computer from each other.
Therefore, Henry uses the determinant criteria to buy the laptop.
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