Environmental forces from the least to the most difficult to analyze based on the accessibility and subjectivity of the data are:
Basic needs potential, financial and economic forces, political and legal forces, cultural forces, competitive forces.
First Screening is done of basic needs potential : The basic need potential of some goods is influenced by various physical forces, such as climate, topography and natural resources.
Second Screening is done of financial and economic forces : After the initial screening a second screening is based on financial and economic forces.
Third Screening is done of political and legal forces: The elements of political screening are the barriers to entry-import/export barrier etc.
Fourth Screening is done of cultural forces. Screening of the remaining candidates based on cultural factors is next and is a difficult process.
Fifth Screening is done of competitive Forces: In this screening, markets on the basis of competitive forces are examined such as the number, financial strength and size of the competitors
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