When a negotiator adopts a win-lose orientation in which one party necessarily loses when the other party gains, they are using the zero-sum negotiation or win-lose negotiation approach.
Due to the fixed nature of the resources or assets that must be divided, this strategy is often referred to as distributive bargaining. Therefore, all talks must be conducted in light of that.
It was most likely the most common type of negotiation that is done. People select whatever they desire, and then each side adopts an extreme stance, including asking for substantially more than they anticipate receiving.
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