When the benefits outweigh(s) the costs of information, people will attempt to obtain the information.
Information is stimuli that have meaning in some context for its receiver. whilst facts are entered into and saved in a computer, it is usually called data. After processing -- such as formatting and printing -- output data can again be perceived as facts.
It is knowledge shared or obtained through study, instruction, research, or news and you share it through the act of speaking, whether verbally, nonverbally, visually, or through the written word. Facts have specific names, including intelligence, message, records, signal, or facts.
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