Small and medium-sized firms are often better prepared to leap into global markets because they: can react quickly to opportunities.
The three major reasons why businesses decide to go global:
When a company decides to enter the global market, usually the least complicated and least risky alternative is exporting or selling domestically produced products to buyers in another country. A company, for example, can sell directly to foreign importers or buyers.
The government is a driving force that helps businesses enter foreign markets. The Department of Commerce, International Trade Administration is the lead agency that fulfills its mandate through a network of domestic export assistance centers and a variety of services and programs.
The global strategy offers greater opportunities to take innovations developed at the corporate level or in one market and apply them to other markets. Research suggests that the performance of the global strategy is enhanced if it deploys in areas where regional integration across countries is occurring.
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