Question

As Darby stands in line at the grocery store, he notices a new flavor of gum on the nearby stand. He grabs the gum and throws it in the cart. What type of behavior is Darby exhibiting

Answer 1

Behavior exhibited by Darby as he grabs the gum and throws it in the cart is impulse buying. Sudden urge to buy something immediately.

More about impulse buying:

It is a sudden, powerful, and persistent desire to buy something without regard for the consequences

Factors influencing:

5 Factors that influence impulse buying

• store environment

• marketing strategies
• placement of items throughout the store
• smell & music
• in-store promotions

According to the theory, marketers can persuade customers to buy more than they had planned. According to a recent survey conducted in the context of American consumers, 80 percent of respondents buy on the spur of the moment while shopping online.

Learn more about impulse buying here: https://brainly.com/question/19427648

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