Question

Anne and Bill are two of the most effective salespeople at XYZ Corporation in terms of average revenue per customer. Bill tends to increase revenue per customer through upselling, while Anne is more likely to increase revenue per customer through cross-selling. Although both approaches are effective with existing customers, cross-selling is more likely that upselling to:

Answer 1

Although upselling and cross-selling are effective with existing customers, cross-selling is more likely than upselling to A. improve customer retention rate.

What is customer retention?

Customer retention refers to the ability of an organization or marketer to achieve customer loyalty over time.

When a customer is retained, there is always increased revenue from repeat purchases.

Customer retention increases brand loyalty.

Question Completion with Answer Options:

A. improve customer retention rate.

B. satisfy customer needs

C. provide the information necessary to diagnose reasons for customer defection.

D. increase customer profitability.

Thus, although upselling and cross-selling are effective with existing customers, cross-selling is more likely than upselling to A. improve customer retention rate.

Learn more about customer retention at https://brainly.com/question/11621168

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