Question

You are planning the marketing strategies for a new printer that weighs less than two pounds and can fit in a backpack or briefcase.
Identify one target market for the printer that is a business consumer.

Answer 1

A target market for the printer would be students in a school campus who would need printers for their homeworks.

What is a marketing strategy?

This is a game plan that a business would develop that would enable it to reach its prospective consumers.

A printer that fits well in a back pack is movable. This would come in handy, when students need to print out works which they need to submit.

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