Heads Up Cola, which advertises its soft drinks during television shows that its target market typically watches, believes the best way of reaching its customers is through a push strategy.
What is a push strategy?
A push strategy emphasizes direct personal selling, advertisement, and other promotional efforts aimed exclusively at members or patrons of the media channel.
An example is when Heads Up Cola targets television shows watched by the target market for its soft drinks.
Thus, Heads Up Cola believes the best way of reaching its customers is through a push strategy.
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