True or false. In the marketing strategy planning process model, the elements on the left side of the model (Context, Customers, Company, and Competitors) are what marketing managers can control

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01-03-2022
Business

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True or false. In the marketing strategy planning process model, the elements on the left side of the model (Context, Customers, Company, and Competitors) are what marketing managers can control

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anthougo anthougo · Answer 1 · 2022-03-10T09:54:18+01:00

It is FALSE that the elements on the left side of the marketing strategy planning process model (Context, Customers, Company, and Competitors) are what marketing managers can control.

What is the marketing strategy planning process model?

The marketing strategy planning process model shows the systematic approach that marketing managers can employ to achieve marketing goals.

The steps in the model help marketing managers to study the situation, set objectives, formulate strategies, develop action programs, implement and control marketing efforts, and carry out reviews and evaluations.

Thus, it is FALSE that the elements on the left side of the marketing strategy planning process model (Context, Customers, Company, and Competitors) are what marketing managers can control.

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