Researchers often wish to measure consumers' satisfaction toward certain products and might ask consumers to specify their feelings as either "very dissatisfied," "somewhat dissatisfied," "somewhat satisfied," or "very satisfied." This is an example of what level of data?

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18-10-2021
Business

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Researchers often wish to measure consumers' satisfaction toward certain products and might ask consumers to specify their feelings as either "very dissatisfied," "somewhat dissatisfied," "somewhat satisfied," or "very satisfied." This is an example of what level of data?

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Tundexi Tundexi · Answer 1 · 2021-10-22T16:33:13+02:00

When feelings are to be specified in "very dissatisfied," "somewhat dissatisfied," "somewhat satisfied," or "very satisfied", then, such level of data is known as Ordinal level of data.

Basically, there are various way of collecting data about people feeling on a various subject.

In this context, the level of date is the Ordinal level of data because its involves category of data with a set order or scale to it.

Let understand that "Ordinal" means "Order" and we can see as the options are in order. For instance 1=Satisfied, 2=somehow satisfied, 3=Not satisfied.

The Ordinal level of data are used to understand the higher or lower value of a data set such as feelings of people in this question.

Learn more about Ordinal data here

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