emmabainter07
emmabainter07 emmabainter07
  • 30-09-2021
  • Business
contestada

What will happen if there is a problem between Finance and Marketing?

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CHINNU2007
CHINNU2007 CHINNU2007
  • 30-09-2021

To change the relationship, marketing needs to understand the finance mindset. Basically, finance people are risk averse. ... The more marketing's initiatives address customer lifetime value, improve the rate of product adoption, reduce customer churn and lower acquisition costs, the better the company's cash flow.

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