Question

what does business growth rate refer to, as used in the bcg matrix?

Answer 1

Answer: The speed of industry growth.

Explanation:

Answer 2

The measure of the percentage change recorded in return on investment within a specific period of time defines the business growth rate.

• The Boston Consulting Group matrix also called the bcg matrix offers a graphical interface which assists organizations in making strategic decision on investment.

• The matrix allows organizations review their products and divide them into quadrants based on the available data. This allows businesses to decide on making investment and marketing plans.

Therefore, the bcg matrix also called the growth share matrix divides products into quadrants based on relative market share and market growth rate.

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