Answer:
Pull Strategy
Explanation:
Distribution Strategies
This simply covers the most favorable way to deliver product or service to target market/audience.
Types of distribution strategies
They includes :
1. Push Strategy:
2. Pull Strategy:
3. Combination of both: that is the use of both push and pull strategies.
Pull Strategy
In this type of strategy, marketing in this aspect is solely directed on the end consumer, who thereafter demands it from the retailer, who also then demands it from the wholesaler and lastly then the manufacturer. It is simply pulling of products through the channel. This strategy is used when consumers gather information and decide about their purchases before entering the retail outlet. Company moves their products through the distribution channel by building consumer demand for the products and thereafter influence/convince retailers to stock these products.
Types of marketing communications used in Pull strategy selling. They includes:
1. Advertising,
2. Consumer sales promotions,
3. Public relation.
When a company uses advertising to increase demand for their product or services, the pull promotional strategy is used. Blue Cross/ Blue shield uses the pull promotion strategy.
A strategy refers to the method or plan used to achieve the organization's goals.
A Pull marketing strategy is a type of strategy employed by an organization to create the demand for a product by various means like Sales promotion and discount, Advertising, Email marketing, Social media networks, etc.
Different marketing activities are involved to pull customers to their products.
Therefore, Blue cross employed the pull promotional strategy to target Boeing co. employees.
Learn more about Strategy here:
https://brainly.com/question/15860574
