Question

Viral promotion involves: Group of answer choices sending a pre-written set of messages to customers or prospects over time. offering rebates and incentives to customers for adopting a product or service. emphasizing customer retention and satisfaction, rather than a dominant focus on sales transactions. leveraging a firm's customers to promote a product or service. paying celebrities to use a product visibly to lure customers into unwittingly buying the product.

Answer 1

Answer:

leveraging a firm's customers to promote a product or service

Explanation:

Viral promotion is a form of marketing in which a good or service is promoted using a firms' social network,

For example, if a firm is about to launch a new product and it wants to do a viral promotion, it would make use of the firms existing customers to promote the good