Question

How would you categorize a company's strategy if it identifies features that set its product apart from the competition?
(1 point)
• promotional strategy
• distribution strategy
• pricing strategy
• product strategy

Answer 1

Product strategy! Duh.  If they were saying "we're the low price choice" that would be pricing strategy.  If they were giving it away on street corners, that's promotional strategy.  If they were making sure it's sold by all the major drug stores, that's distribution strategy.

Answer 2

1. product strategy

2. threats

3. changes to the marketing plan are acceptable at any point in the process

4. making adjustments to marketing objectives based on a products actual performance

5. preform a situation objectives

6. distribution strategy

7. mega mart is a dog

8. market penetration

9. at the price consumers are willing to pay

10. ROMI requires knowing what would have happened without the marketing expenditure