contestada

With the CEO and driver of the company—Howard Schultz—stepping down as the company’s unquestioned leader, do you expect Starbucks to change its foreign market entry strategy in any way?

Respuesta :

Answer:

The short answer to that is No, Starbucks will not change its foreign market entry strategy.

Explanation:

The reasons are as follows:

  1.  did Howard Schultz lose his shares when he stepped down? This is highly unlikely and according to the rules of corporate governance may depend on his contract. So stepping down as the chairman does not necessarily translate to losing control.
  2. Corporations such as Starbucks: don't just up and change direction. Strategies are usually vetted by the board of directors. Whoever the majority shareholder is (corporate person or individual) will always have a say regarding the expansion of the business.
  3. Howard Schultz has stepped down in 2018. At that time, Starbucks had a total of 28,000 stores in 77 countries. Currently, there are 15,000 in 50 countries. This reduction didn't happen because Howard stepped down but because of the recent pandemic which hit the globe in 2020.

Cheers

ACCESS MORE
EDU ACCESS
Universidad de Mexico