Question

Ford Motor Co. asks members of its target market to rate its cars and those of General Motors and Chrysler on a 7-point scale in terms of two dimensions (comfortable seats and engine power) so that it can establish a quadrant-grid map of these ratings. What type of analysis is Ford conducting

Answer 1

Answer: Positioning

Explanation:

The analysis that Ford is using is positioning. Positioning analysis refers to the process of analyzing how the brand of a company is perceived by the marketplace.

It should be noted that when target market opportunities are identified, a company should make a comparison between the way that the brand is perceived and needs of the targeted market