Answer:
O b. customer's issues
Explanation:
In the sales process, the salesperson has to be attentive to figure out what the customer needs. The product or service on offer must be able to satisfy the customer's needs. Care must be exercised to ensure the product is within the customer's price range.
Customer issues may refer to other things that may be disturbing the customer. They are different from customers' concerns. While customer concerns are classifications that a client seeks, customer issues are personal 'problems,' making them sensitive.