Question

Several factors differentiate between those companies that use a sales orientation and those that use a market orientation. One factor relates to how a company defines its business. Which of the following business definitions or mission statements best characterizes an organization pursuing a sales orientation?a. JetBlue: To inspire humanity—both in the air and on the ground.b. American Express: We work hard every day to make American Express the world's most utilized credit card.c. Workday: To put people at the center of enterprise software.d. Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

Answer 1

Answer:

b. American Express: We work hard every day to make American Express the world's most utilized credit card.

Explanation:

Sales orientation refers to a approach in which the firm is focused on improving the sales with respect to the products and services they are offering

According to the given options, the option B should be selected as the company hard every day for making the most utilizing credit card so it defines that the card is familiar with the public that represents the sales motive behind this

Therefore the option  B is correct