Answer: Public relations
Explanation:
Public relations is the practice of cautiously managing information spread and release between individuals, organizations and the public. Public relations is internally controlled.
Public relations professionals are employed to help shape an organization's image as they help in building the brand, spreading organization's message and also minimizing the effect of negative publicity.
Connect Wireless, changing its name to M-Mobile and also replacing its spokesperson Robert Garmon with Catherine Naylor is an example of public relations.