A few years ago, when Coca-Cola introduced Fruitopia beverage, it spent $30 million and set what it thought was achievable sales goals. Since its introduction, Fruitopia has not been able to achieve its sales goals and has lost money for Coke. According to the concept of _____, Coke should delete the product.

Effectiveness conveys the degree to which a company is able to accomplish it's goals and objectives. Unlike efficiency, which is more focused upon optimal resource management and input-output ratio, effectiveness lays emphasis upon achievement of targets and objectives in a better manner.

Effectiveness indicates how rightly, processes and operations are carried out and in such a manner so that those lead to fulfillment of organizational goals and objectives.

In the given case, the product introduced by the company failed to live up to the expectations and could not accomplish company's targets and goals and rather turned out to be ineffective. The continuation of such a product will not be in the interests of the company's business objectives, and thus the company should withdraw or delete such product from it's product line.