Answer:
b. marketing concept
Explanation:
Marketing concept -
It refers to the piece of information which gives the complete overview about the business , is referred to as marketing concept .
A marketing concept is very important and beneficial for the company , as a well proposed marketing plan is directly linked to a good marketing strategy .
All the objectives , plans and activities are mentioned in this blueprints , along with the time period of each strategy .
Hence , from the given information of the question ,
The correct answer is marketing concept .