Lobelia's Nursery and Garden Resource Center has long provided high-quality, typical types of seasonal bedding plants to customers in the Mobile, Alabama, metropolitan area. It has traditionally competed with the other plant nurseries within a 50-mile radius of Mobile. Recently, Lobelia has opened a branch in Fairfax, Virginia. Lobelia's research shows that most Fairfax nurseries have only one location. Lobelia can expect the local Fairfax nurseries to:

Explanation: From the information above, it could be noted that Lobelia's products are of high quality. Also,most local nurseries located in Fairfax, Lobelia's New location are rooted only to Fairfax.

Therefore with Lobelia expanding in territory and a reputation for offering quality products. Local nurseries will be wary of the threat Lobelia presents in terms of cutting or shortening their revenue, especially with Fairfax being their only opening and source of revenue. Local nurseries will therefore put up counter measures and put up high aggressive strategy because they are highly dependent on the Fairfax community.