Question

Fournotts Corp., a sports shoe manufacturer, launches a new line of sports shoes. As a part of its promotion, Fournotts Corp invites its customers to try on the shoes for a period of one week and get a feel of its features. This is an example of _____.

Answer 1

Answer:

experiential marketing

Explanation:

Experiential marketing -

It refers to the type of marketing technique , which helps to provide the consumers the experience of the newly launched goods and services , is referred to as experiential marketing .

The practice is used during the launch of the product , where the a free sample of the product is provided to the consumers , so that the consumers can try the sample and make up their mind , if the product is worth investing .

Hence , from the given scenario of the question ,

The correct answer is experiential marketing .