Branded form of entertainment gives brands the ability to use the social entertainment zone without the expenses of paid media space or content production.
Explanation:
Digital movies, novels, comics or books, digital games, music, etc is known as the branded content often regarded a umbrella term. Some also respond to it as a more advanced version of product placement, in which customers receive indirect or non-interruptive advertised messaging. Branded content or branded entertainment is marketing activity through the production of content that is sponsored or created outright by an advertiser. Many movie launch, trailer launch, book launch, etc are very keen to use advertising sectors for the promotion of the respective work.
