Marketing research provides mathematical information needed to confirm insights, and managers can use it to pursue appropriate courses of action through many types of data collection.
Explanation:
Marketing research is a process through which the producers as well as the consumers remain connected with the market. The marketing information is mainly used to identify various marketing opportunities as well as the problems.
It also helps in evaluation of the marketing actions, helps in monitoring the market , enhance the performances. IT also helps in proper understanding of the mathematical information. It also helps in understanding the actual demand of the consumers. The data help the managers to work properly.
