Question

You share with Jessica your thoughts on what some of the external threats are for the company and express concern that perhaps you shouldn't seek out new products/opportunities at this juncture. Your advisor reminds you that you also need to consider what external opportunities exist that would aid in moving forward with this new venture. if true, suggests an opportunity for Country Comfort?

Answer 1

Answer:

According to the review of Erudite Beans' pod coffee, the company is charging more for its new pod product. Customers are not happy about the higher cost and are beginning to hesitate at the price.

When asked which option suggests an opportunity for Country Comfort, you chose “According to the review of Erudite Beans' pod coffee, the company is charging more for its new pod product. Customers are not happy about the higher price and are beginning to balk at the cost.

”Excellent choice! You rightly determined that the high cost of your competitors can be turned into an opportunity for Holden Evan's new venture. By offering a lower-cost alternative, Country Comfort can fill a perceived need of consumers.

Explanation: