Question

Companies have responded to consumers' back-to-basics sensibility in their lifestyle and spending patterns through ________. Group of answer choices A. diverse marketing B. quality marketing C. prestige-oriented marketing D. value marketing E. frugal marketing

Answer 1

Answer:

The correct answer is D

Explanation:

Value marketing is the term which is defined as the difference among the prospective of customer evaluation of the costs as well as benefits of the product when it is compared with other products.

It is also referred or acknowledge as the customer perceived value. The values can be expressed as a relationship among the perceived costs and the perceived benefits of the product.

So, the customers respond to the consumers basics sensibility in the lifestyle and the patterns of the spending by value marketing.