Question

A statement found on the American IronHorse Motorcycle Company website says, "We are different. We ride on two wheels. We succeed where others have failed. We do whatever it takes. We love what we do. We evoke passion. We demand quality. We imagine, we build, we ride. We produce people’s dreams." This statement is a:____________

Answer 1

Answer:

This statement is a company's credo.

Explanation:

A company's credo is an articulation of the company's fundamental and ethical principles which guides it's decisions, it is the goals, convictions and the philosophy that drives a company. The aim of a credo is to instill pride and common purpose within the company while also generating the interest of outside audiences and credos are also important for marketing and advertisement.