Norldenp Open is a tennis championship that is conducted every. By the end of spring, various companies that sponsor the championship start mentioning the championship in their product labels and in their advertisements. Which of the following marketing strategies does this scenario best illustrate?
A. People marketing
B. Place marketing
C. Event marketing
D. Idea marketing

Question

03-02-2020
Business

contestada

Norldenp Open is a tennis championship that is conducted every. By the end of spring, various companies that sponsor the championship start mentioning the championship in their product labels and in their advertisements. Which of the following marketing strategies does this scenario best illustrate?
A. People marketing
B. Place marketing
C. Event marketing
D. Idea marketing

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adeosawaru adeosawaru · Answer 1 · 2020-02-04T16:40:09+01:00

Answer: The correct answer is c). Event Marketing.

Explanation: Event marketing is a marketing strategy focuses on a target group and involves high contact intensity. It is marketing done through events especially memorable ones. In this case, marketing is seen as central and the event is considered the actual marketing tool.

Event marketing is a unique industry marketing tools that can be used to have a lasting effect on the target market. This marketing tool turns a message into an event that can be experienced by the audience. As such, the mentioning of the tennis championship on products labels and advertisements is a form of EVENT MANAGEMENT.