Answer:
Local color.
Explanation:
"The Notorious Jumping Frog of Calaveras County" by Mark Twain tells the absurd but fascinating story of a frog that can out-jump any frog in the whole county. The very fact of the absurdity can be seen in the many elements/aspects that the author had employed/added in the story.
When Twain used the customs, traditions of the people in the West during the Gold Rush, added with their manners and languages, he is imbibing in what is known as "local color" in literature. This phrase means the language, traditions and customs, even manners of a particular group of people in a particular place. These aspects gave a distinct feature of the setting and provides a sense of familiarity to the story for the readers.