Question

The darker side of direct marketing, from a consumer perspective, includes all of the following EXCEPT ________.

A) irritation
B) unfairness
C) deception and fraud
D) federal regulation
E) invasion of privacy

Answer 1

Answer:

The correct answer is (D)

Explanation:

Direct marketing is an effective technique to attract consumers, but at the same time unethical practices used by firms and organisation have created a doubt in customers perspective. The only aspects which can solve such a doubt are the federal regulations, which helps to contain firms from illegal and unethical practices.